Create a business from scratch and not get burned out

Today, many employees are beginning to realize that having their own business is much more profitable and enjoyable than working for someone else’s uncle.
Hoping for a state is almost as futile as believing in a tooth fairy. Unfortunately, the pension that awaits us in the future promises us only the opportunity to buy a minimum set of products. Not life, but survival. Of course, this is very sad, and you can cherish the hope that, someday, in our pension system something will change for the better, however, no one bothers trying your hand at creating your own company, which, mind you, will be entirely your responsibility , which means you will put maximum strength and capabilities into it so that it does not burn out in the first few months.

There are many such success stories in life. For example, the same Steve Jobs with his “apple corporation”, which conquered the whole world. But all these “biographies” are so far from reality for us that, at times, it seems to us that this is definitely not about us. Coca Cola began with a unique recipe, on the basis of which it has been prepared for more than a hundred years. Apple gained fame at a time when no one had heard of computers. Do something conceptually new? But how?

Just believe in yourself. No need to reinvent the wheel unless you have a special gift for it. If you feel that making a revolution in high technology is not your profile, just follow the path already beaten by someone before you. The main thing in your business is by no means this, but your desire to provide people with a product or service so that they are more than satisfied and contact you again.

An example of such painstaking work on our own image is Santehkomplekt. Having started its activities in 1992, at first it had only a few employees under its wing and a small office. By the way, the company was engaged and still is engaged in the sale of engineering and plumbing equipment. Note that this is not so uncommon in our country: you will probably find more than a dozen firms that do the same. So why were the creators of Santekhkomplekt not afraid to choose this particular market segment? Because they were confident in themselves and knew exactly what to strive for.

Today, Santech is a huge holding whose representative offices can be found in various cities of Russia. Now this is not just an office for the sale of equipment, but also huge logistics complexes, a competent management department, which allows us to provide customers with more and more, as well as several factories for the production of components.

How did Santekhkomplekt come to the point where it is today? Not at the expense of innovative technologies or brilliant discoveries. Not. All this was achieved thanks to hard work, focus on working with clients, as well as another important factor – corporate relations.

This, incidentally, is another important point that must be taken into account when creating a company. If your staff will be people who feel the support of the leadership, who will know that they are protected from many social problems, who really love their job, then your small company will turn into a significant player in the Russian, and maybe the international market.

Take the first step today! Confidently look ahead, do not doubt your abilities, recruit a team of people who love their job, and your business will go uphill.